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One of the main reasons the Group Sire owes its success to, is the adhesion to those values that refer to the strictest ethical and professional principles. 
In that sense, not only in the choice of ingredients and food, but also in resorting to attitudes apt to protect the identity of the group, and of the customers as well, the group Sire wanted to establish a proper code of conduct to which refer to, in its choices and strategies.


A mission, this, which has led the group to expand within a border of reliable and shareable rules, and that sees the company, in the strategies of corporate marketing in a medium-term perspective,  open up to the new European markets.


The Code of Conduct

The code of conduct that Sire Group has adopted includes:

- Integrity,  deserving the confidence of all co-workers,  by honoring all commitments undertaken,  behaving transparently and assuming responsibility for all actions taken;
-  Service,  committing themselves with the greatest dedication to provide effective and flexible responses to customers’ needs;
- Team Spirit,  obtaining the best possible results by operating as a team, working together  with colleagues and customers;
- Respect,  respecting the employees, the customers, the Community and the working environment, contributing to the improvement of the quality of life and the progress of society;
- Excellence, devoting all energies to constantly improve results and services.  Doing  well is not enough:  It is necessary to be the best;
- Speed,   striving to be always in the first positions, ready to anticipate the changes and reacting with agility and flexibility on the market.  The staff not only has to work hard, but swiftly as well;
 - Innovation, gaining the reputation of being the leader in the field of catering and banqueting by increasing the efforts in research and experimentation of new dishes and services.


The fundamental Sire Group principles of action are:-
-  Ethics in business and corporate activities
 -  legality
 -  integrity
 -  loyalty

Transparency
Respect for the dignity of people
- Labor ethics: safeguard and utilization of the collaborators
Commitment to improvement
Confidentiality
Absence of conflict of interests
Safety, safeguard of health and suitable work conditions
Equal opportunities
Professional development
-Commitment for sustainable development and responsibility towards society
Promotion of sustainable development
Assuming responsibility towards society.